Valetudo/docs/_pages/general/media.md

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---
title: Media & Content Creators
category: General
order: 15
---
# Media & Content Creators
To get straight to the point:
Please do **not** make content out of Valetudo, because the economics of that don't work out for Valetudo.
I of course can't force you to not do that, but I can explain why that would be a purely one-sided value extraction process.
## Content economics
If you take a look at a very zoomed-out view of the consumer tech world, you see
1. Producers
2. Marketers
3. Users/Customers
and each of these parties benefits of each other.
### Users
**Users** are the easiest to explain. They just have a problem and want a solution.
The **Producers** have those solutions, but the **Users** might not be aware that they exist.
Or maybe multiple solutions exist and the users can't really decide.
They give attention, ad revenue and clicks to the **Marketers** and money, power, influence and maybe new employees to the **Producers**.
### Marketers
Now the **Marketers** come in.
They know the output of the **Producers** and needs of the **Users** and can build the bridge between them.
They also add further value for the **Users** through stuff like testing/reviews, critical coverage etc.
For this, they earn clicks and loyal fans from the **Users** and ad revenue from the **Producers**.
### Producers
The **Producers** do have a product and want to get that to **Users**. The motivations behind that are
- acquiring Money
- acquiring more people/employees
- acquiring power/influence
To do that, they need to acquire **Users** and let the world know that their product exist.
Furthermore, they also have an interest in the world knowing that their product is _the best_ product in that segment.
### Bottom line
While in the real world there is occasional conflict about the exact balance and who gives and earns what, as you can see from this zoomed-out view, the system is solid.
Every involved party plays an important role, gives something and gains something in the return.
Not only that, but the sum gain is more than the sum of what everyone gave, making it a net positive mutually beneficial well-balanced ecosystem.
## Content economics and Valetudo
So, having established how it's a net-positive mutually beneficial ecosystem, why did I use a term as strong as "value extraction" before?
Well, here's the problem:
<em>Valetudo looks like a duck and sounds like a duck. It however is **not a duck**.</em>
Valetudo does exist in the consumer tech space and is in essence a polished product.
Valetudo does also solve a problem **Users** have. **However** it is not made by a **Producer** as defined above.
That means that none of the mentioned goals above do apply to Valetudo.
### Finances
Valetudo is not monetized. There is neither a subscription nor a one-time payment nor are there any plans to ever change that.
What Valetudo however has is cost. Every single **User** induces cost for the project through support requests, unsolicited opinions and general drama.
This cost varies from user to user but it is _at best_ 0.
This means that I do not _want_ more users.
I do still share Valetudo with the world, because it is the _right thing to do_ and because many people come with 0 cost,
but there is no point in me actively trying to gain users but a lot of point in explicitly not doing that.
### Heads
Valetudo was created as a fun hobby coding project by a developer (me) who in his nature as a developer likes to do developer things.
I _like_ coding. I _like_ the architecture work. I like all of that.
What I don't like is coordinating with other people, having to discuss differing opinions and generally giving the enjoyable coding work away and receiving unenjoyable management work in exchange.
That means, that I do not _want_ more people that might "help with the project". I _like_ the project. I _like_ working on it. I _like_ doing everything myself.
I _can_ do that management work (and do it quite well I think) so I don't want anyone else doing that either. I just don't want more of it unless it's unavoidable.
### Power
As said above, I am a software developer. I can (and enjoy!) building solutions to problems I have.
I've also grown to be decent-ish enough at reverse engineering to "bend tech reality to my will" if you allow me to call it that.
That means, that I do not _need_ influence or power, because I can just do the things I need myself.
I don't need to convince someone else that something needs to be done. I can just lock myself into my basement for 3 days and do it alone.
### Wrapping Up
As you can see, none of the things that would _normally_ benefit me as a **Producer** benefit me in context of this project.
That however doesn't change that the things that _normally_ cost me as a **Producer** do in fact _still_ cost me in context of this project.
What _normally_ happens is two things. Either:<br/>
a) Abandonment<br/>
or<br/>
b) Sellout
And that makes sense, because if the rules of a system/space only work for a specific style of operating, you either operate in that specific style or leave the space.
I do not want to pick either of those options. I think it would be a bad outcome for the world if I were to pick either of these.
Therefore, I've spent a nice sunny sunday morning in my basement writing this page and trying to explain why you really should not be making content out of Valetudo.
I appreciate the interest and as a **User** myself, I also appreciate what you do, however for Valetudo, you'd only do harm so please don't.
Thank you for reading and understanding